Horse Illustrated Magazine Launches Comprehensive Equine Web Site, HorseChannel.com.

IRVINE, Calif., Jan. 10 /PRNewswire/ -- BowTie, Inc., the world's largest publisher of pet and animal print and online media, announced the debut of HorseChannel.com, a comprehensive equine Web site developed by the editors of Horse Illustrated magazine.

"HorseChannel.com truly is the source for everything equine," says Liz Moyer, editor of Horse Illustrated and HorseChannel.com. "Not only is the site educational and informative, but users are able to interact with other horse lovers on message boards, participate in polls, quizzes and contests, and even create a Web page for their horse."

Visitors to http://www.horsechannel.com/ can browse different horse breed profiles, access breeder listings, get trusted horse advice from top horse experts, and get news updates, tips of the day and equine health, care and training articles.

"HorseChannel.com provides information on all horse breeds and disciplines," says Michelle Williams, director of internet marketing. "We've combined user-friendly navigation with the expert equine information readers have come to expect from Horse Illustrated, Young Rider and Horses USA."

Young Rider and Horses USA are also BowTie publications.

HorseChannel.com's grand opening celebration runs from January 11 to 15, 2007. Prizes including bridles, saddles, helmets, apparel, healthcare products and more, will be given away daily as part of the site launch festivities. Collective prize total is approximately $5,000.

Visit http://www.horsechannel.com/ for more information.

For more information concerning HorseChannel.com, contact Lisa MacDonald, marketing supervisor, at 949-855-8822, x 3345.

About BowTie, Inc.

BowTie, Inc. is the leader in special interest pet magazines, trade magazines, books and Web sites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders and pet professionals worldwide. Divisions of BowTie, Inc. include BowTie Magazines, BowTie Press, BowTie News, Thoroughbred Times Company, Global Distribution Services and http://www.animalnetwork.com/.

CONTACT: Lisa MacDonald of BowTie, Inc., marketing supervisor, +1-949-855-8822, ext. 3345

Web site: http://www.horsechannel.com/